Academic Associate
Christopher J. Hayes is a Senior Lecturer in Tourism & Events Management in Teesside University International Business School, Teesside University. He has a PhD in Global Language-Based Area studies from Cardiff University, UK. His research concerns inbound tourism development in Japan, Japan’s international destination image, and placemaking. He is interested in international perceptions of Japan as a tourism destination and the influence of foreign media on destination image. In recent years he has focussed on tourism development through international sports events, a national strategy which combines the Japanese government’s aims of becoming both a Tourism Nation and a Sports Nation, using the Japan 2019 Rugby World Cup and its legacy as a case study. His research has been published in the electronic journal of contemporary japanese studies, Event Management, Hospitality & Society, and Tourism & Hospitality. Christopher is highly active in the UK Japanese Studies community, sitting on the Council of the British Association for Japanese Studies and serving as Alumni Coordinator for the Great Britain Sasakawa Foundation. Christopher has worked for and with the Sainsbury Institute on a number of projects since 2020, including the highly successful Online Summer Programmer series, 2020-2022.
Selected Publications
- Hayes, C. J. (accepted, in press). Staging Globalised Japan in the UK: Producing and Consuming Japan through the Hyper Japan Festival. In Cicchelli, V. and Octobre, S. (eds.), An Alternative Globalization: Youth, Cultural Commodity, and Soft Power from East Asia to the World. Leiden: Brill.
- Davis, L., Hayes, C. J. and Brown, A. E. 2024. Utilising Informal Conversations as a Creative Method at Live Events. In L. Platt, R. Finkel, and B. Sharp (eds.), Creative Research Methods for Critical Event Studies, pp. 113-128. Abingdon, Oxon: Routledge.
- Hayes, C. J. 2024. Co-creating hospitable moments in event experiences: Omotenashi at the Japan 2019 Rugby World Cup. Hospitality & Society 14(2): pp. 197-216. https://doi.org/10.1386/hosp_00079_1
- Hayes, C. J. 2023. Placemaking in the Periphery: Leveraging Liminoid Spaces for Host Promotions and Experience Creation at the Japan 2019 Rugby World Cup. Tourism and Hospitality 4(2): pp. 214-232. https://doi.org/10.3390/tourhosp4020013
- Hayes, C. J. 2022. Gaikokujin ragubī fan kara mita kyōto – ragubī wārudo kappu 2019 nihon taikai no kankyaku no kankō katsudō wo chūshin ni [Kyoto through the eyes of foreign rugby fans: Tourism activities during the Rugby World Cup 2019]. Kyōto furitsu gaku rekisaikan kiyō 5: pp. 93-120.